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From 1 October 2026 every bottle of e-liquid sold in the UK carries a new £2.20-per-10ml duty. Use the calculator below to see exactly what your habit will cost — then read how to soften the hit.
Assumes the full duty (plus VAT on the duty) is passed on at the till — which is how tobacco duty has always worked. Figures rounded.
From 1 October 2026, the UK's Vaping Products Duty adds a flat £2.20 for every 10ml of e-liquid, whatever its nicotine strength — and crucially, it applies to zero-nicotine liquid too. VAT is then charged on top of the duty, so the real shelf impact is about £2.64 per 10ml bottle. That roughly doubles the price of a typical £2.95–£3.49 nic salt.
Shortfills take the biggest hit: a 100ml bottle contains ten lots of 10ml, so it carries £22 of duty (≈£26.40 with VAT) — turning a £14.95 bottle into a £40+ bottle. Expect the shortfill market to shrink fast and 10ml formats to dominate.
That pouch exemption matters: from October, pouches become one of the cheapest ways to use nicotine in the UK. If you've never tried them, our nicotine pouch range and beginner's guide are the place to start.
For the full background on the legislation — why it was introduced, the enforcement side, and how it fits with the disposables ban — read our complete Vape Duty UK 2026 guide.