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From smooth nic salts to big-cloud shortfills, the right e-liquid makes all the difference. Here are the vape juices UK vapers rate most.
The best e-liquid depends on your device: nic salts (10–20mg) for pod kits, or shortfills for sub-ohm kits. Fruit and menthol blends are the most popular, from brands like Bar Juice, Elux and Doozy.










Nic salts are pre-mixed 10ml bottles up to 20mg, ideal for pod kits. Shortfills are larger nicotine-free bottles you add a nic shot to, suited to sub-ohm devices.
Fruit blends (berry, mango, watermelon) and menthol/ice flavours are consistently the UK's best-sellers, followed by dessert and drink flavours.
Match it to your device and habit: 20mg salt for heavier ex-smokers on pod kits, 10mg for lighter users, and 3–6mg freebase for sub-ohm vaping.
Rankings reflect our live catalogue and are updated regularly. Contains nicotine, addictive — adults 18+ only, not for non-smokers.