Bubblegum 100ml Shortfill by IVG

The Bubblegum 100ml Shortfill by IVG is a 10ml nic salt e-liquid from IVG, available now at Ice Vape. 100% genuine stock, UK TPD-compliant and dispatched fast so you're never left waiting.

• Genuine IVG product
• 10ml TPD-compliant bottle
• Fast-absorbing nic salt
• Great for pod & MTL kits
• UK TPD-compliant & age-verified
• Free UK delivery over £25 · same-day dispatch

Available in 2 flavours — tap to switch:

Simply drip Bubblegum 100ml Shortfill by IVG into your empty pod or tank, prime the coil, and you're ready. Best paired with a refillable pod kit for a smooth, satisfying draw.

Similar nic salt e-liquid options at a comparable price:

We offer free UK delivery on orders over £25, with same-day dispatch on orders placed before 4pm on working days. Every order is sent in plain, unbranded packaging for your privacy, with tracking emailed once it ships. Standard delivery typically arrives in 2–3 working days; next-day is available at checkout.

Is the Bubblegum 100ml Shortfill by IVG genuine?

Yes — every Bubblegum 100ml Shortfill by IVG we sell is 100% authentic IVG stock, sourced through UK distributors and age-verified at checkout.

How fast is delivery?

Order before 4pm on a working day for same-day dispatch. Free UK delivery on orders over £25, sent in plain, discreet packaging.

What nicotine strength should I choose?

As a guide, 20mg suits heavier ex-smokers, 10mg lighter smokers, and lower strengths those stepping down. Check the product options for what's available.

IVG Bubblegum is a classic pink bubblegum in a 100ml shortfill at £14.95, from one of Britain's most awarded flavour houses.

Bubblegum is one of the most nostalgic flavours in vaping, and IVG's version gets the important part right: the soft, slightly powdery sweetness of the real thing rather than a generic sugary note. There is a faint fruit edge underneath — that hard-to-place pink character bubblegum carries — and the finish is clean rather than syrupy. Decades of mixing experience show in the restraint.

IVG — 'I Vape Great' — is one of the most established and most awarded UK e-liquid brands, with years of flavour development behind it. See more in our IVG collection, including the 70/30 Bubblegum shortfill and Rainbow Blast.

A shortfill is a large bottle of nicotine-free e-liquid deliberately left with headroom at the top. UK law caps nicotine-containing e-liquid at 10ml per bottle, so shortfills sidestep that by selling the flavour base separately — you add your own nicotine shot to finish it. This 100ml bottle takes two 10ml nicotine shot to reach 3mg. It is the standard way to buy e-liquid in volume in Britain, and it works out dramatically cheaper per millilitre than 10ml bottles.

It takes a minute. Open the shortfill, pour in a full 10ml nicotine shot, replace the cap and shake it hard for a good thirty seconds — properly, not a token swirl, because the nicotine needs to disperse evenly through the whole bottle. Leave it to stand for an hour if you can, which lets the mixture settle and the flavour come together. Some vapers steep high-VG liquids for a few days, and dessert and custard blends in particular can improve noticeably with a week in a dark cupboard.

The easy mistake with a sweet shop profile is to simply add more sugar. It works for a day and becomes unbearable by the third, because sweetness accumulates with nothing to cut it — and over 100ml that compounds badly. The good versions pull back and let some brightness through, which is exactly the sort of judgement that separates an experienced flavour house from a newcomer.

At £14.95 this sits well above the cheaper shortfills on the shelf, and the fair question is what the premium buys. Largely it is concentrate quality and mixing judgement — the bubblegum tastes powdery and specific rather than generically sweet. Over 100ml, which you will vape for weeks, that difference matters more than it would in a 10ml bottle.

Confectionery blends need less steeping than bakery ones, but a little patience helps. Add your nicotine shots, shake hard for thirty seconds, and leave it an hour before vaping. A few days in a dark cupboard lets everything settle, which is noticeable on a dense flavour like this.

It is a high-VG blend built for sub-ohm and direct-lung kits, where the low coil resistance and open airflow produce the warm, voluminous vapour these liquids are designed around. It is far too thick for the small coils in an MTL pod kit, which need a thinner 50/50 blend to wick properly — put a shortfill in one and you will get dry hits within a few draws.

Once you are past the initial switch and comfortable with a device, shortfills are where the real savings are. Buying the same volume in 10ml nic salt bottles costs several times more, and the difference compounds fast for anyone vaping daily. Add the low cost of coils to a device you keep for years and the annual running cost sits far below what smoking demanded. Check your own figures with our vape cost calculator.

Keep the bottle sealed, upright and somewhere cool and dark. Heat and light are what degrade e-liquid, darkening it and dulling the flavour over time. An unopened shortfill keeps well for a year or more; once you have added nicotine, aim to get through it within a few months for the best taste. Always store e-liquid and nicotine shots well out of reach of children and pets.

A properly executed bubblegum with the powdery sweetness done right and the restraint an experienced mixer brings. If confectionery is what you enjoy and you have a sub-ohm kit, this is one of the better options.

Every bottle is genuine IVG stock, sourced through official UK channels, fully compliant and supplied with child-resistant, tamper-evident caps. Free UK delivery over £25, same-day dispatch before 4pm on working days and discreet tracked packaging are standard, with all sales strictly 18+ and age-verified. Need help choosing a nicotine shot? Just ask our UK team.

Ice Vape is a UK online vape shop stocking genuine pod kits, prefilled pods, e-liquids and nicotine pouches from the brands you trust. Every product is TPD-compliant and age-verified at checkout — for adults 18+ only.

Contains nicotine, a highly addictive substance, unless stated otherwise. For adults 18+ only.