Raspberry Jam 100ml Shortfill E-Liquid by Seriously Donuts

Meet the Raspberry Jam 100ml Shortfill E-Liquid by Seriously Donuts — Seriously quality you can rely on. This 10ml nic salt e-liquid is a firm favourite with UK vapers, and it's ready to ship the same day when you order before 4pm.

• Genuine Seriously product
• 10ml TPD-compliant bottle
• Fast-absorbing nic salt
• Great for pod & MTL kits
• UK TPD-compliant & age-verified
• Free UK delivery over £25 · same-day dispatch

Available in 4 flavours — tap to switch:

Fill your pod or tank with Raspberry Jam 100ml Shortfill E-Liquid by Seriously Donuts, let it wick for a few minutes, then vape. Its nic-salt blend absorbs quickly and suits MTL pod devices and lower-power kits.

Similar nic salt e-liquid options at a comparable price:

We offer free UK delivery on orders over £25, with same-day dispatch on orders placed before 4pm on working days. Every order is sent in plain, unbranded packaging for your privacy, with tracking emailed once it ships. Standard delivery typically arrives in 2–3 working days; next-day is available at checkout.

Is the Raspberry Jam 100ml Shortfill E-Liquid by Seriously Donuts genuine?

Yes — every Raspberry Jam 100ml Shortfill E-Liquid by Seriously Donuts we sell is 100% authentic Seriously stock, sourced through UK distributors and age-verified at checkout.

How fast is delivery?

Order before 4pm on a working day for same-day dispatch. Free UK delivery on orders over £25, sent in plain, discreet packaging.

What nicotine strength should I choose?

As a guide, 20mg suits heavier ex-smokers, 10mg lighter smokers, and lower strengths those stepping down. Check the product options for what's available.

Seriously Donuts Raspberry Jam is a full bakery dessert in a bottle — fried dough, sugar coating and a raspberry jam centre. 100ml shortfill at £12.95 from Doozy's most celebrated range.

This is a properly layered dessert rather than a fruit liquid with a vague sweetness attached. The base is warm fried dough with the slightly yeasty, buttery character of a real doughnut, dusted with sugar that comes through as a distinct crystalline sweetness on the inhale. The raspberry jam sits in the middle — cooked rather than fresh, with the concentrated, slightly tart depth that jam has as opposed to the bright sharpness of the raw fruit. Getting three distinct layers to read separately is genuinely difficult mixing.

The Seriously range is Doozy Vape Co's flagship, and Seriously Donuts is the line that made its reputation. Doozy has been mixing in Britain since the early days of the industry, and dessert flavours are where that experience shows most clearly. See more in our Doozy collection, including Seriously Soda and Doozy Tropix Rio.

A shortfill is a large bottle of nicotine-free e-liquid deliberately left with headroom at the top. UK law caps nicotine-containing e-liquid at 10ml per bottle, so shortfills sidestep that by selling the flavour base separately — you add your own nicotine shot to finish it. This 100ml bottle takes two 10ml nicotine shot to reach 3mg. It is the standard way to buy e-liquid in volume in Britain, and it works out dramatically cheaper per millilitre than 10ml bottles.

It takes a minute. Open the shortfill, pour in a full 10ml nicotine shot, replace the cap and shake it hard for a good thirty seconds — properly, not a token swirl, because the nicotine needs to disperse evenly through the whole bottle. Leave it to stand for an hour if you can, which lets the mixture settle and the flavour come together. Some vapers steep high-VG liquids for a few days, and dessert and custard blends in particular can improve noticeably with a week in a dark cupboard.

A fruit liquid needs one or two notes to work. A bakery dessert needs several, layered so they arrive in sequence rather than all at once — and the notes involved, particularly dough and pastry, are notoriously difficult to render convincingly. Most attempts end up tasting of sweetened air. That so few brands do it well is why the ones that manage it, like Seriously Donuts, hold their reputations for years.

Dessert shortfills benefit from steeping far more than fruit blends do. Add your nicotine shot, shake hard, then leave the bottle somewhere dark for a week — a fortnight is better. The bakery and cream notes deepen and integrate noticeably over that period, where a fruit liquid would change very little. It requires patience, but the difference on a liquid this layered is not subtle.

Most people cannot vape a full dessert flavour all day, and there is no need to pretend otherwise. These are rich, sweet liquids best kept for evenings, after meals, or as a change from your everyday fruit. Buying it as a 100ml shortfill still makes sense even for occasional use, because the per-millilitre cost is so low that it works out cheaper than a couple of 10ml bottles.

It is a high-VG blend built for sub-ohm and direct-lung kits, where the low coil resistance and open airflow produce the warm, voluminous vapour these liquids are designed around. It is far too thick for the small coils in an MTL pod kit, which need a thinner 50/50 blend to wick properly — put a shortfill in one and you will get dry hits within a few draws.

Once you are past the initial switch and comfortable with a device, shortfills are where the real savings are. Buying the same volume in 10ml nic salt bottles costs several times more, and the difference compounds fast for anyone vaping daily. Add the low cost of coils to a device you keep for years and the annual running cost sits far below what smoking demanded. Check your own figures with our vape cost calculator.

Keep the bottle sealed, upright and somewhere cool and dark. Heat and light are what degrade e-liquid, darkening it and dulling the flavour over time. An unopened shortfill keeps well for a year or more; once you have added nicotine, aim to get through it within a few months for the best taste. Always store e-liquid and nicotine shots well out of reach of children and pets.

One of the best bakery liquids British mixing has produced, and a reminder of why Doozy's reputation is what it is. Three distinct layers that actually read as three layers. If you like dessert vapes at all, this belongs in your cupboard.

Every bottle is genuine Seriously stock, sourced through official UK channels, fully compliant and supplied with child-resistant, tamper-evident caps. Free UK delivery over £25, same-day dispatch before 4pm on working days and discreet tracked packaging are standard, with all sales strictly 18+ and age-verified. Need help choosing a nicotine shot? Just ask our UK team.

Ice Vape is a UK online vape shop stocking genuine pod kits, prefilled pods, e-liquids and nicotine pouches from the brands you trust. Every product is TPD-compliant and age-verified at checkout — for adults 18+ only.

Contains nicotine, a highly addictive substance, unless stated otherwise. For adults 18+ only.